What is Inbound Recruiting?

Every business requires the right employees to function and be productive. However, finding top talent continues to be a challenge for most employers since the best candidates are few, and most of them aren’t actively looking for jobs. Such candidates also consider more reputable companies where they believe there are more career development opportunities. For this reason, you need to ensure your company stands out by marketing your employer brand and attracting the best candidates. Also known as inbound recruiting, you will improve the way candidates view your company and keep a stellar candidate experience during the hiring process.

What is Inbound Sourcing?

Inbound sourcing is one of the hiring strategies recruiters implement in internal recruitment to attract the right candidates. You will market your recruitment while promoting your employer’s brand so that the best candidates can choose you over your competitors. Inbound sourcing also ensures candidates have a worthwhile experience during the hiring process, leading to better relationships with the recruiters. 

As a hiring professional, you must build an excellent inbound program to attract active and passive candidates. This process can be challenging, and you must apply the right inbound recruitment marketing strategies to achieve your objectives.

Inbound vs Outbound Recruiting

You probably must have heard of outbound recruiting. Still, to ensure we are on the same page, outbound recruiting is a traditional hiring method whereby hiring professionals go out there to source the right talent. With outbound recruiting, hiring professionals will network with other professionals within the industry to build solid connections. They also advertise job openings through online platforms like job boards and wait for applications to stream in to fill the open position. 

In contrast, inbound recruiting requires HR professionals to create a conducive environment that attracts the best candidates and contributes to excellent relationships. For instance, you need to constantly update your company’s website since the right talent will start by googling your company before sending their applications. Ensure the website portrays the correct information about your company’s culture so that the best talent will want to work for you. Also, your job description should be professionally written and use SEO to ensure you get high Google rankings. 

Benefits of Inbound Recruiting

Inbound recruiting is becoming popular these days, and now that you know inbound sourcing meaning, let’s dive into its benefits and why you should apply it in your hiring strategy. 

1. Quality Talent

Since inbound recruiting aims to attract candidates rather than seeking them, you have a high chance of hiring the best. By marketing your brand through your website and other platforms, you will receive applications from candidates who know what they want. This gives you the power to select a suitable candidate from the best applicant pool. 

2. Diverse Workforce

Having a diverse workforce indicates that you do not discriminate, thus boosting your business reputation. Inbound recruitment helps you attract diverse candidates from various regions. With such candidates, your business can function under multiple skill sets, leading to increased employee retention rates and higher productivity. 

3. Improves Your Business Reputation

The inbound recruiting strategy focuses on influencing potential candidates to apply for job positions in your company. Unlike the outbound recruitment that convinces candidates, hiring professionals managing the inbound recruitment manage their companies’ websites and ensure they are constantly updated with the right information to make active and passive job seekers want to work for them. This makes your company more reputable, especially if candidates enjoy their experience during the recruitment period. 

Inbound Recruiting Methodology

Overall, inbound recruitment focuses on making a company more attractive so that potential candidates can send their applications even when they are not actively seeking new job opportunities. There are four significant steps attached to inbound recruitment to note. These include.

• Content Creation

You need to create valuable content that will attract professionals within your field. The content must display more about your company so that your target audience may understand what it is like working in your company. Your content should also indicate what you can offer them to boost their careers and share the information on your website’s career page and social networks. 

• Lifecycle Marketing

Note that your target audience might not immediately send in their applications. This should not slow you down since they might be comparing you and other businesses before making a decision. Therefore, keep updating your website and stay visible or relevant so that potential candidates can always remember you and consider sending their applications. 

• Personalized Answers

Like business clients, you must keep your candidates interested since most of them get frustrated if there is no communication after sending in their job applications. In this regard, ensure your communication with the candidates is continuous through personalized emails. This is an excellent way of building a solid relationship and keeping them curious about what it feels like working with you. 

• Integration

You should consider tracking your ROI using recruitment analytics results. Then, focus on what adds value and share it on the right channels to reach your target audience. By creating content, promoting it, and managing inbound internal recruitment and processes, you maximize your potential to hire the best talent. 

Conclusion

If you own a startup company and are considering inbound recruiting 101, note that there are plenty of online inbound recruitment resources.  For instance, the Hubspot Academy is one of the most popular havens for inbound recruitment materials. Overall, inbound recruiting is a considerable hiring technique that can help you attract the best talent. However, ensure your inbound recruitment marketing strategy is well detailed to achieve your objectives. Most importantly, build a healthy working relationship with your existing workers since they are your brand ambassadors when it comes to marketing your business.